At Alpha Pro Rides, we respect your privacy and are committed to protecting the personal information you provide when using our website, contacting our team, or inquiring about our horses and services.
This Privacy Policy explains what information we may collect, how we use and protect that information, when we may share it, and the choices available to you regarding your personal information.
By using the Alpha Pro Rides website, you acknowledge that you have read and understood this Privacy Policy.
Alpha Pro Rides is a family-owned equine sales agency specializing in the sale and sourcing of horses for riders with different experience levels, disciplines, preferences, and requirements.
For the purposes of this Privacy Policy, references to “Alpha Pro Rides,” “we,” “us,” or “our” refer to Alpha Pro Rides and its website and related services.
We may collect personal information that you voluntarily provide to us when you use our website or communicate with our team.
Depending on how you interact with us, this information may include:
Your name.
Email address.
Telephone or mobile number.
Postal or delivery address.
Country or region.
Information about your riding experience.
Your horse preferences and requirements.
Information about the type of horse you are interested in purchasing.
Details provided through inquiry or contact forms.
Information provided when requesting information about a horse.
Information contained in communications with our team.
Any other information you choose to provide voluntarily.
You should avoid submitting sensitive personal information through general website forms unless it is specifically requested and necessary for the service being provided.
When you visit our website, certain technical information may be collected automatically.
This may include:
Internet Protocol (IP) address.
Browser type and version.
Device type.
Operating system.
Pages visited.
Time and date of visits.
Approximate geographic information derived from technical data.
Referring website or source.
General website usage information.
This information may be collected through server logs, cookies, analytics tools, and similar technologies.
We use this information primarily to understand website usage, maintain website security, troubleshoot technical issues, and improve the performance and functionality of our website.
We may use personal information for legitimate business and operational purposes, including:
Responding to inquiries.
Providing information about horses and services.
Communicating with prospective buyers.
Helping clients identify suitable horses.
Arranging viewings or consultations where applicable.
Processing and managing transactions.
Coordinating relevant services associated with a horse purchase.
Communicating regarding transportation or delivery arrangements.
Responding to customer support requests.
Improving our website and services.
Maintaining website security.
Preventing fraud, misuse, or unauthorized activity.
Maintaining appropriate business records.
Complying with applicable legal and regulatory obligations.
Where applicable, we may also use your information to send relevant updates, announcements, or marketing communications where permitted by law and where appropriate consent has been obtained.
When you contact Alpha Pro Rides, you may choose to provide information about the type of horse you are looking for.
This may include your preferred discipline, experience level, budget range, desired characteristics, location, intended use, and other requirements.
We use this information to better understand your needs and help identify horses that may be suitable for you.
Providing this information is voluntary, although certain information may be necessary for us to respond effectively to your inquiry.
Our website may use cookies and similar technologies to improve functionality, understand website traffic, remember preferences, and enhance your browsing experience.
Cookies are small files stored on your device by your web browser.
Depending on the technologies implemented on our website, cookies may be used for purposes such as:
Essential website functionality.
Security.
Website performance.
Analytics.
Remembering user preferences.
Understanding visitor behavior.
Marketing or advertising, where applicable.
You can generally control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality or availability of some website features.
We may use analytics and performance-monitoring technologies to understand how visitors interact with our website.
These tools may collect information such as pages visited, approximate location, device information, browser information, traffic sources, and general interaction data.
The purpose of collecting this information is to understand website performance, identify areas for improvement, and provide a better user experience.
Where third-party analytics services are used, those providers may process information in accordance with their own privacy policies.
We do not sell your personal information as part of our ordinary business operations.
We may share personal information with trusted third parties where reasonably necessary to operate our business, provide requested services, or comply with legal obligations.
These parties may include:
Website hosting and technology providers.
Email and communication service providers.
Payment processing providers.
Website analytics providers.
Customer service or business support providers.
Professional advisers.
Transportation or logistics providers where necessary for a horse purchase.
Legal, regulatory, governmental, or law-enforcement authorities where required or permitted by law.
Third-party service providers are expected to process information appropriately and only for legitimate purposes related to the services they provide.
If you purchase a horse and transportation or delivery services need to be coordinated, we may need to share certain information with transportation providers or other relevant service providers.
Information shared may include your name, contact information, delivery location, and other information reasonably necessary to arrange transportation.
We aim to limit the information shared to what is reasonably necessary for the relevant service.
Where payments are processed through third-party payment providers, your payment information may be collected and processed directly by those providers.
Alpha Pro Rides may not directly store complete payment card information when payments are handled through an external payment processor.
Payment providers may have their own privacy policies and terms governing how payment and personal information is processed.
We encourage you to review the privacy information provided by any third-party payment service you use.
When you contact us by email, telephone, contact form, messaging service, or another communication method, we may retain information from that communication for customer service, record-keeping, transaction management, and business purposes.
If you provide your contact information when making an inquiry, we may use it to respond to your request and provide information relevant to your inquiry.
Where applicable, you may have the ability to opt out of promotional communications.
Where permitted by applicable law, Alpha Pro Rides may occasionally send information about new horses, services, updates, or other relevant business information.
Where consent is required, we will seek appropriate consent before sending marketing communications.
You can request to stop receiving marketing communications at any time by using the unsubscribe mechanism provided in the communication or by contacting us directly.
Opting out of marketing communications does not necessarily prevent us from sending important transactional or service-related communications.
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, maintaining business records, resolving disputes, enforcing agreements, and complying with legal obligations.
The length of time information is retained may depend on the nature of the information and the reason it was collected.
When personal information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to applicable legal and regulatory requirements.
We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, misuse, alteration, disclosure, loss, or destruction.
However, no website, online service, electronic transmission, or storage system can be guaranteed to be completely secure.
For this reason, while we take reasonable steps to protect your information, we cannot guarantee absolute security of information transmitted to or through our website.
Our website may contain links to websites or services operated by third parties.
These websites may have their own privacy policies and terms of use.
Alpha Pro Rides is not responsible for the privacy practices, content, security, or policies of third-party websites.
We encourage you to review the privacy policy of any external website before providing personal information.
Our website and services are intended for general audiences and are not specifically directed toward children.
We do not knowingly seek to collect personal information from children where prohibited by applicable law.
If you believe that a child has provided personal information to us without appropriate authorization, please contact us so that we can review the situation and take appropriate action.
Depending on where you live and the laws that apply to you, you may have certain rights regarding your personal information.
These rights may include the right to:
Request access to personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of personal information in certain circumstances.
Request restriction of certain processing activities.
Object to certain uses of your personal information.
Withdraw consent where processing is based on consent.
Request a copy of certain personal information in a portable format where applicable.
Opt out of certain marketing communications.
These rights may be subject to applicable legal limitations and exceptions.
If you would like to request access, correction, deletion, or another privacy-related action concerning your personal information, please contact Alpha Pro Rides using the contact information provided on our website.
To help protect your information, we may need to verify your identity before completing certain requests.
We aim to respond to legitimate privacy requests within the timeframe required by applicable law.
Depending on the services and technology providers we use, your personal information may be processed or stored in a country other than the country in which you reside.
Where personal information is transferred internationally, we will take reasonable steps to ensure that the transfer is handled in accordance with applicable privacy and data protection requirements.
Third-party service providers may also have their own policies regarding international data processing.
If we become aware of a security incident involving personal information that requires notification under applicable law, we will take appropriate steps to investigate, contain, and address the incident.
Where legally required, we will notify affected individuals and/or relevant authorities within the applicable timeframe.
We may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality, technology, legal requirements, or privacy practices.
When changes are made, the updated version will be posted on this page with a revised effective date.
We encourage visitors to review this page periodically to remain informed about how we handle personal information.
If you have questions about this Privacy Policy, how we handle personal information, or your privacy rights, please contact Alpha Pro Rides through the contact details provided on our website.
We welcome privacy-related questions and will make reasonable efforts to address your concerns.
This Privacy Policy is effective as of August 31, 2026.
This Privacy Policy is intended as a general website privacy-policy template and should be customized to reflect the actual technologies, cookies, payment processors, analytics services, communication platforms, business practices, and jurisdictions applicable to Alpha Pro Rides.
Before publishing this policy as your final legal document, we recommend having it reviewed by a qualified privacy or legal professional, particularly if Alpha Pro Rides sells horses internationally or collects information from customers located in jurisdictions with specific data-protection requirements.
Quality Horses. Trusted Service. Lasting Partnerships.
